Enter the Social Media Minute, which makes it as easy as humanly possible for people to share your great content. It’s nothing fancy.
Just create an old-school company email and send it to everyone on your team.
Here’s some sample text:
“Social Media Minute: You can improve your presence on LinkedIn, and promote our company’s activities, by sharing our posts. Do you have one minute? Excellent. Click here and share this post to your own timeline.
It adds more value to your personal brand and to the reach of the post if you include a brief comment. In LinkedIn, you can ‘Share the post with your thoughts.’ Here are a few comments you can use for inspiration.”
Provide your colleagues with a link to the post, a brief description of the post, and a few sample comments so they don’t have to think to hard.
You’d be surprised how effective this is. People generally want to help, but you need to explain the benefits to them and make it as easy as possible.
Pretty soon, all your colleagues will be helping you get the word out about your company.
Pro Tip Don’t overdo this. Any more than a couple of “Social Media Minutes” per month will probably be annoying to your colleagues.