State your state

For the third time this month, I read a LinkedIn post celebrating the completion of a building on some street, in some state. I couldn't tell how relevant it was to me because the company didn't say where it was!

Cartoon of a postcard that says Greetings From Where

This post doesn’t have to be an awful lot longer. Just remember that if you’re writing for a global audience, we don’t know which city “Main Street” is in and we may not know whether your Louisville is in Kentucky or Colorado (or Belize for that matter).